Something big or little that has influenced you…
To most, chocolate chip cookies are little, in both size and importance. For me, however, chocolate chip cookies have easily been the biggest influence on my life. Other influences such as Matt Damon movies or my father pale in comparison to these slightly raised cakes laden with conical morsels of cacao. If influence is the power to produce an effect without apparent exertion of force, no other object has unknowingly consumed my attention or driven my actions quite like chocolate chip cookies. The sheer fact that I have had no cavities or early signs of diabetes after eating a chocolate chip cookie literally every day for the past ten years is proof enough of their supernatural qualities.
I’m often asked, “Simo, if you’re such a chocolate chip cookie connoisseur, what is the best cookie out there?” The truth is that I don’t discriminate! After years of comparative cookie taste-test analysis (say that five times fast), I have concluded that chocolate-chip cookies are like Beatle’s songs—even the “bad” ones are pretty darn good. My loyalty to the chocolate-chip cookie goes beyond reason, much like the connections agencies hope to make with their clients’ brands.
Others ask, “Simo, are you worried that one day you might not be able to both eat a cookie every day and maintain a body suitable for swimsuit season?” To them I say, “The day I value the size of my gut more than the deliciousness of its contents, pigs will fly. They will retort, “But swine flu!” And to this I will respond, “Clever pun, but I stand by my original statement.” The true influence of chocolate chip cookies is the happiness they bring to my life. The joy of a warm gooey bite or the nostalgia induced by the smell of baking cookies filling a home can bring a smile to even the most Scrooge skeptics. From Famous Amos to my grandmother’s recipe, chocolate chip cookies will always be worth the calories in my book.
Chocolate chip cookies will forever serve as a reminder to stop, even for just a brief instant, to savor every bite. Especially now, in my ever-multitasking life, singular moments where I can pause to appreciate what I hold in my hands are increasingly rare. My daily chocolate chip cookie reminds me to be conscious of the present, mindful of everyday pleasures, and appreciative that my mother never had an affinity for oatmeal-raisin.



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